Part of the Brighton Photo Fringe, James Kendall's fascinating 'Best Before' photo exhibition is now on display at The Hope, from now until mid November.
Although he normally photographs people, Brighton SOURCE editor James Kendall knew he’d found something special while helping his wife clear out her grandmother’s house when she went into a home. Hitting young adulthood as rationing took hold, she refused to ever throw anything away, so her cupboards were filled with interesting packets long since past their sell by dates.
As well as being a fascinating look at how product design has changed, the state of some of the packaging adds an emotional depth. Although she didn’t believe in best before dates, would she really have eaten any of the food she was saving? In a society where we’re quick to throw out food that doesn’t look cosmetically perfect perhaps sell by dates are a luxury that we too will have to put aside as food gets more expensive.
The photographs, as crisp as aspirational product shots, caught the attention of The Guardian, who featured them in their G2 section, as well as the BBC and ITV. This is James Kendall’s second exhibition following a collection of portraits of workers and performers at the Nightingale Theatre.